The secret lies in the power of e-commerce, social media, global logistics, and digital-first storytelling.
In an era where borders are becoming less relevant and digital reach knows no limits, Indian brands are rewriting the rules of global expansion.
Many of these sellers do not speak a second language or have any formal international business training. What they have is quality, creativity, and access to technology. That is all it takes today to go global.
Even government initiatives are playing a role. The Open Network for Digital Commerce (ONDC), the Startup India mission, and relaxed export policies are supporting local businesses to go global, without the traditional costs and risks of international expansion.
Even social media platforms like Instagram, Facebook, and YouTube are helping brands tell their stories and attract global followers. A single viral video or trending post can bring orders from across the globe in minutes.
So, what does all this mean? The world is now truly connected. You no longer need a big store in New York or London to reach people there. Your store can be your phone, and your market can be the whole world.
This is not just the future of business it is already happening. And Indian brands are leading the way.
